I can share just one story. It is March and Covid starts taking its toll. Some of us at/from Oxford and other equally "silly" institutions/think tanks such as the RAND Corporation are communicating on the benefits of contact tracing. I wrote an article here:
Well it was not found worthy to be curated by Medium's team.
A few weeks later Apple and Google announced their contact tracing enablement initiatives and only then it became a story (for others).